Blake Mycoskie, founder of TOMS Shoes, INC., is a 33 year old innovater that lives in Los Angeles. He has created five businesses since college, his first being a successful national campus laundry service. While being busy with being an entrepreneur, he competed in the CBS' primetime series, The Amazing Race, with his sister Paige. He traveled the world and was so very close to winning the $1 million dollar grand prize, if only he had arrived just moments before. Blake took a holiday from his exploits in Argentina, and upon returning, he decided to finally start his latest idea, which was the creation of TOMS shoes.
TOMS has one simple promise, which is to give away a pair of new shoes to children around the world that are in need, with every pair sold from the business. This is called One for One. It has encouraged consumers to purchase TOMS shoes, which in turn has given more than 140,000 pairs of new shoes to children in need around the world in just 3 years. TOMS will end up giving an additional 300,000 pairs of new shoes to children, including the US, by the end of 2009.
I believe that anyone can accomplish something like this, if they put their mind to it. Businesses would be surprised how many people around the world love to support organizations like TOMS. Lately, it has been a new development in the fashion world. I wholeheartedly believe that it will carry on for a very long time.
http://www.toms.com/blakes-bio/
Questions I would ask:
1) What was your family life growing up like?
2) Do you think by the way you were brought up, and your background, that it helped you figure out that this is what you wanted to do?
3) Do you have any cool stories from celebrities that buy your TOMS and get involved?
4) Do you ever accept input from your consumers, as to future designs or shoe ideas?
5) Do you have joint relationships with other business chains?
6) If so, how many across the world?
7) Have you ever thought about writing a book about your exploits?
8) How much energy does it take to stay so humble despite your success?
9) What are shoe drops normally like? Take us there.
10) Finally, do you have any memorable stories from the children you meet on shoe drops that you will always have in your heart?
Friday, March 19, 2010
Monday, March 15, 2010
March 16 Blog Entry
Renaissance Men by Karen Durbin, in Elle Magazine (February Edition), page 105
Tone: The tone this author took was an informational, but happy one.
Organizational Model: The way she organized this story was started and ended by quotes. She first talks about Tom Ford and his fashion background, then goes on to explain about the movie review.
Intended Audience: I believe the intended audience would be anyone who loves fashion, as well as films. It could also be intended for simply Tom Ford fans, or people just looking for a new movie to go out and see.
Purpose of the Story: The purpose of this story is to inform people that this movie is new, and to state that the director is also a designer. It also highlights the talent of both the director and actor in it.
New story:
Renaissance Men
Tom Ford's double coup: a terrible film and a so-so new star.
Photographed by Art Streiber
Tom Ford, a designer, directed his first film. It was called "A Single Man", and starred Colin Firth, Julianne Moore, and Brit Nicholas Hoult. It was shot with no elegance whatsoever and did not reflect Ford's style and sensibility. There aws no movie magic whatsoever. It was a bland film. Don't go see it; Ford should stick to fashion.
New Tone: The new tone I chose was a very negative and non informational one.
New Organizational Model: I didn't use any quotes, and there was no real organization to the new story.
New Audience: The new story was still intended for people who were looking for new films, but it didn't really pin point to anyone in particular because it didn't try to draw people in.
New Purpose: The new purpose to this story was to not give really any information about the film, and to make people not want to see it. It was very skimpy on details.
Tone: The tone this author took was an informational, but happy one.
Organizational Model: The way she organized this story was started and ended by quotes. She first talks about Tom Ford and his fashion background, then goes on to explain about the movie review.
Intended Audience: I believe the intended audience would be anyone who loves fashion, as well as films. It could also be intended for simply Tom Ford fans, or people just looking for a new movie to go out and see.
Purpose of the Story: The purpose of this story is to inform people that this movie is new, and to state that the director is also a designer. It also highlights the talent of both the director and actor in it.
New story:
Renaissance Men
Tom Ford's double coup: a terrible film and a so-so new star.
Photographed by Art Streiber
Tom Ford, a designer, directed his first film. It was called "A Single Man", and starred Colin Firth, Julianne Moore, and Brit Nicholas Hoult. It was shot with no elegance whatsoever and did not reflect Ford's style and sensibility. There aws no movie magic whatsoever. It was a bland film. Don't go see it; Ford should stick to fashion.
New Tone: The new tone I chose was a very negative and non informational one.
New Organizational Model: I didn't use any quotes, and there was no real organization to the new story.
New Audience: The new story was still intended for people who were looking for new films, but it didn't really pin point to anyone in particular because it didn't try to draw people in.
New Purpose: The new purpose to this story was to not give really any information about the film, and to make people not want to see it. It was very skimpy on details.
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