Dear Ms. Caroline Dohack,
I am sending you this message to suggest a story that is near and dear to my heart, and is something that I believe people in Columbia, as well as the world, should know about.
A new study has surfaced that discusses the health and financial benefits of breastfeeding. It condemns women who don't breastfeed, because currently, 74 percent of American women breast feed, and if that number increases to 90 percent, 900 infant lives and several billion dollars a year would be saved. According to the article I have included below, breast feeding could help decrease the risk of diabetes, asthma, obesity, SUdden Infant Death Syndrome (SIDS), respiratory infections, and other such diseases.
Even though this warning is out in this study, there are still 5-7 percent of American women who are physically unable to breastfeed. I work with leading pediatrician Alan Greene, an expert in newborn health and wellness and author of the book, Feeding Baby Green. Dr. Greene, a father of four, has devoted his time to freely giving real answers to parents' real questions. He is a graduate of Princeton University and the University of California at San Francisco. He entered primary care pediatrics in January of 1993, and is now a clinical professor of Pediatrics at Stanford University School of Medicine, and attending pediatrician at Packard Children's Hospital, and a senior fellow at the University of California at San Francisco Center for the Health Professions.
Dr. Greene is available to discuss feeding options for moms who can't breastfeed. He has knowledge from what plastics women should avoid, and the leadign cause for infant death and top child health concerns in the U.S. His website is www.drgreene.com.
View full article here.
Thank you for your time and consideration!
Sarah Purdue
Senior Accont Executive
5W Public Relations (www.5wpr.com)
1120 Avenue of Americas
7th Floor
NY NY 10036
Direct Dial- 212-584-4317
T- 212-999-5585
F- 646-649-9088
Saturday, April 10, 2010
Friday, March 19, 2010
Blake Mycoskie and TOMS
Blake Mycoskie, founder of TOMS Shoes, INC., is a 33 year old innovater that lives in Los Angeles. He has created five businesses since college, his first being a successful national campus laundry service. While being busy with being an entrepreneur, he competed in the CBS' primetime series, The Amazing Race, with his sister Paige. He traveled the world and was so very close to winning the $1 million dollar grand prize, if only he had arrived just moments before. Blake took a holiday from his exploits in Argentina, and upon returning, he decided to finally start his latest idea, which was the creation of TOMS shoes.
TOMS has one simple promise, which is to give away a pair of new shoes to children around the world that are in need, with every pair sold from the business. This is called One for One. It has encouraged consumers to purchase TOMS shoes, which in turn has given more than 140,000 pairs of new shoes to children in need around the world in just 3 years. TOMS will end up giving an additional 300,000 pairs of new shoes to children, including the US, by the end of 2009.
I believe that anyone can accomplish something like this, if they put their mind to it. Businesses would be surprised how many people around the world love to support organizations like TOMS. Lately, it has been a new development in the fashion world. I wholeheartedly believe that it will carry on for a very long time.
http://www.toms.com/blakes-bio/
Questions I would ask:
1) What was your family life growing up like?
2) Do you think by the way you were brought up, and your background, that it helped you figure out that this is what you wanted to do?
3) Do you have any cool stories from celebrities that buy your TOMS and get involved?
4) Do you ever accept input from your consumers, as to future designs or shoe ideas?
5) Do you have joint relationships with other business chains?
6) If so, how many across the world?
7) Have you ever thought about writing a book about your exploits?
8) How much energy does it take to stay so humble despite your success?
9) What are shoe drops normally like? Take us there.
10) Finally, do you have any memorable stories from the children you meet on shoe drops that you will always have in your heart?
TOMS has one simple promise, which is to give away a pair of new shoes to children around the world that are in need, with every pair sold from the business. This is called One for One. It has encouraged consumers to purchase TOMS shoes, which in turn has given more than 140,000 pairs of new shoes to children in need around the world in just 3 years. TOMS will end up giving an additional 300,000 pairs of new shoes to children, including the US, by the end of 2009.
I believe that anyone can accomplish something like this, if they put their mind to it. Businesses would be surprised how many people around the world love to support organizations like TOMS. Lately, it has been a new development in the fashion world. I wholeheartedly believe that it will carry on for a very long time.
http://www.toms.com/blakes-bio/
Questions I would ask:
1) What was your family life growing up like?
2) Do you think by the way you were brought up, and your background, that it helped you figure out that this is what you wanted to do?
3) Do you have any cool stories from celebrities that buy your TOMS and get involved?
4) Do you ever accept input from your consumers, as to future designs or shoe ideas?
5) Do you have joint relationships with other business chains?
6) If so, how many across the world?
7) Have you ever thought about writing a book about your exploits?
8) How much energy does it take to stay so humble despite your success?
9) What are shoe drops normally like? Take us there.
10) Finally, do you have any memorable stories from the children you meet on shoe drops that you will always have in your heart?
Monday, March 15, 2010
March 16 Blog Entry
Renaissance Men by Karen Durbin, in Elle Magazine (February Edition), page 105
Tone: The tone this author took was an informational, but happy one.
Organizational Model: The way she organized this story was started and ended by quotes. She first talks about Tom Ford and his fashion background, then goes on to explain about the movie review.
Intended Audience: I believe the intended audience would be anyone who loves fashion, as well as films. It could also be intended for simply Tom Ford fans, or people just looking for a new movie to go out and see.
Purpose of the Story: The purpose of this story is to inform people that this movie is new, and to state that the director is also a designer. It also highlights the talent of both the director and actor in it.
New story:
Renaissance Men
Tom Ford's double coup: a terrible film and a so-so new star.
Photographed by Art Streiber
Tom Ford, a designer, directed his first film. It was called "A Single Man", and starred Colin Firth, Julianne Moore, and Brit Nicholas Hoult. It was shot with no elegance whatsoever and did not reflect Ford's style and sensibility. There aws no movie magic whatsoever. It was a bland film. Don't go see it; Ford should stick to fashion.
New Tone: The new tone I chose was a very negative and non informational one.
New Organizational Model: I didn't use any quotes, and there was no real organization to the new story.
New Audience: The new story was still intended for people who were looking for new films, but it didn't really pin point to anyone in particular because it didn't try to draw people in.
New Purpose: The new purpose to this story was to not give really any information about the film, and to make people not want to see it. It was very skimpy on details.
Tone: The tone this author took was an informational, but happy one.
Organizational Model: The way she organized this story was started and ended by quotes. She first talks about Tom Ford and his fashion background, then goes on to explain about the movie review.
Intended Audience: I believe the intended audience would be anyone who loves fashion, as well as films. It could also be intended for simply Tom Ford fans, or people just looking for a new movie to go out and see.
Purpose of the Story: The purpose of this story is to inform people that this movie is new, and to state that the director is also a designer. It also highlights the talent of both the director and actor in it.
New story:
Renaissance Men
Tom Ford's double coup: a terrible film and a so-so new star.
Photographed by Art Streiber
Tom Ford, a designer, directed his first film. It was called "A Single Man", and starred Colin Firth, Julianne Moore, and Brit Nicholas Hoult. It was shot with no elegance whatsoever and did not reflect Ford's style and sensibility. There aws no movie magic whatsoever. It was a bland film. Don't go see it; Ford should stick to fashion.
New Tone: The new tone I chose was a very negative and non informational one.
New Organizational Model: I didn't use any quotes, and there was no real organization to the new story.
New Audience: The new story was still intended for people who were looking for new films, but it didn't really pin point to anyone in particular because it didn't try to draw people in.
New Purpose: The new purpose to this story was to not give really any information about the film, and to make people not want to see it. It was very skimpy on details.
Thursday, February 11, 2010
Monday, February 8, 2010
Blog Entry 3: Selected Brand and Research
Well, I had some trouble finding information and articles for GUESS at Macy's, which surprised me. I thought Guess was a pretty popular brand, but I just had to do some hunting. D'era and I decided to go with GUESS at Macy's. We looked around for things we liked the look of, and we both agreed on GUESS. We're focusing on womens shoes, because they were very appealing and fun, and something we would both wear. We will probably focus more on the pumps and heels, and maybe some of the boots. Probably will go with the more summery styles.
In the past, GUESS marketed their first perfume. It helped to have different things besides clothing and accessories in the business. They also began offering their denim at lower prices, because the competition stores were very high priced for the target market they were trying to reach. I think it would be a good idea to maybe keep these in mind for our project.
Back in 2008, according to an article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=88490 , Macy's partnered with Dunnhumby hoping that sales would rise, but the growing economic issue was a major stumbling block. Partnerships can also be a good marketing strategy.
As for publication, Macy's articles have run in newspapers and magazines, as well as websites. Because it is such a large business. If it were strictly GUESS, it would run more in fashion magazines such as WWD.
Looking through my research, I concluded that apart from selling at Macy's, they sell big time online, and not just on the GUESS website. A lot of other small sites are selling them as well. Really that wasn't a surprise to me. And with the way Macy's is layed out, they don't have the room or organization to have a whole floor dedicated to footwear, although the footwear section is fairly large. As you can see i'm still doing my research, but I am confidant that we will come up with some more information, and enough to make sure our spread is fabulous!
In the past, GUESS marketed their first perfume. It helped to have different things besides clothing and accessories in the business. They also began offering their denim at lower prices, because the competition stores were very high priced for the target market they were trying to reach. I think it would be a good idea to maybe keep these in mind for our project.
Back in 2008, according to an article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=88490 , Macy's partnered with Dunnhumby hoping that sales would rise, but the growing economic issue was a major stumbling block. Partnerships can also be a good marketing strategy.
As for publication, Macy's articles have run in newspapers and magazines, as well as websites. Because it is such a large business. If it were strictly GUESS, it would run more in fashion magazines such as WWD.
Looking through my research, I concluded that apart from selling at Macy's, they sell big time online, and not just on the GUESS website. A lot of other small sites are selling them as well. Really that wasn't a surprise to me. And with the way Macy's is layed out, they don't have the room or organization to have a whole floor dedicated to footwear, although the footwear section is fairly large. As you can see i'm still doing my research, but I am confidant that we will come up with some more information, and enough to make sure our spread is fabulous!
Wednesday, January 27, 2010
Blog Entry 2: Formal Runway Show
Fashion shows are a thrilling presentation of apparel, accessories, and other products. It can be very theatrical, with music, lighting, staging, and a script just like a performance. Even though fashion shows are produced for many different reasons, the main reason they are put on is to sell merchandise. It gives a visual statement about the merchandise that a designer is trying to sell.
Fashion shows that I have been exposed to would be a formal runway show, and mannequin modeling. Formal runway shows are the type of fashion show that most people recognize, as the type of fashion show where models parade up and down a runway, showing off the apparel and accessories of a certain designer. Mannequin modeling is the form of modeling where the model acts as though they are a live mannequin in a store window, striking poses that show up a certain form for the apparel.
In the movie we watched in class about the designer, Valentino, was an in depth look at what all goes into planning and executing a fashion show and showed behind the scenes. In this particular video, the color stories that were most evident with the apparel line that was being shown, were a lot of reds and whites. Some of the garment detailing included feathers, trains, cutouts, and ornamentation. I thought the video was very educational about what actually goes on with a designer and their formal runway shows.
The fashion show planning process is very intense. It includes audience selection, where people are chosen to be invited to attend. Theme development and venue selection, timing of the show, and security issues are the other things that go into planning a fashion show.
I'm actually in the modeling group here at Stephens and a student designer's model, so i'm hoping I get to walk in the big Fashion Show in April. We'll see after Jury in March.
Fashion shows that I have been exposed to would be a formal runway show, and mannequin modeling. Formal runway shows are the type of fashion show that most people recognize, as the type of fashion show where models parade up and down a runway, showing off the apparel and accessories of a certain designer. Mannequin modeling is the form of modeling where the model acts as though they are a live mannequin in a store window, striking poses that show up a certain form for the apparel.
In the movie we watched in class about the designer, Valentino, was an in depth look at what all goes into planning and executing a fashion show and showed behind the scenes. In this particular video, the color stories that were most evident with the apparel line that was being shown, were a lot of reds and whites. Some of the garment detailing included feathers, trains, cutouts, and ornamentation. I thought the video was very educational about what actually goes on with a designer and their formal runway shows.
The fashion show planning process is very intense. It includes audience selection, where people are chosen to be invited to attend. Theme development and venue selection, timing of the show, and security issues are the other things that go into planning a fashion show.
I'm actually in the modeling group here at Stephens and a student designer's model, so i'm hoping I get to walk in the big Fashion Show in April. We'll see after Jury in March.
Tuesday, January 19, 2010
Week One
Hey, my name is Sarah. I'm a junior transfer from Illinois Central College in East Peoria, Illinois. Technically i'm a junior, but because I transferred so late, i'm actually a freshman/sophomore in the Fashion Communications major, so it's a little confusing. I'm hoping to be done within about another year and a half.
Here's a little background about me, and about who I am. I've lived in a little town called Washington, Illinois my whole life. It's about 2 and a half hours south of Chicago, so that should make it a little more familiar. I've always had a love for animals, music, and riding horses. Those are my passions, for sure. Fashion is my passion as well, but it's a newer passion of mine. I've been singing since I was 2, and riding horses since I was about 6 or so. I love both.
In High School, I was in 3 choirs, and played the flute in 2 different concert bands. High School was definitely where I did most of my music things. I still sing a lot, but haven't picked up my flute in 2 years. I probably should do that sometime. I sing solo's at church, and i'm also involved with a youth ministry at Mizzou called The Branch, and I also sing for the worship team there. Riding horses is a love of mine, as well. I started out riding Western, then switched to Dressage when I was about 13. If those are foreign to you, it's basically two totally different types of riding. Western is more informal, and Dressage is more formal and organized.
Even though I love music and horses, I didn't want to major in those for some reason. I actually was totally in the dark with what I wanted to do major wise until my sophomore year at Illinois Central College, and that major ended up being Fashion. So far I am loving it. Looking at me and talking to me, you wouldn't really take me for a fashion major. I don't have the expensive fancy in style clothing that most fashion majors have, but I enjoy it just as much as the next person. I hope I stick with this.
That's pretty much me in a nutshell. There's a lot more to me, but that's pretty much summing it up.
Here's a little background about me, and about who I am. I've lived in a little town called Washington, Illinois my whole life. It's about 2 and a half hours south of Chicago, so that should make it a little more familiar. I've always had a love for animals, music, and riding horses. Those are my passions, for sure. Fashion is my passion as well, but it's a newer passion of mine. I've been singing since I was 2, and riding horses since I was about 6 or so. I love both.
In High School, I was in 3 choirs, and played the flute in 2 different concert bands. High School was definitely where I did most of my music things. I still sing a lot, but haven't picked up my flute in 2 years. I probably should do that sometime. I sing solo's at church, and i'm also involved with a youth ministry at Mizzou called The Branch, and I also sing for the worship team there. Riding horses is a love of mine, as well. I started out riding Western, then switched to Dressage when I was about 13. If those are foreign to you, it's basically two totally different types of riding. Western is more informal, and Dressage is more formal and organized.
Even though I love music and horses, I didn't want to major in those for some reason. I actually was totally in the dark with what I wanted to do major wise until my sophomore year at Illinois Central College, and that major ended up being Fashion. So far I am loving it. Looking at me and talking to me, you wouldn't really take me for a fashion major. I don't have the expensive fancy in style clothing that most fashion majors have, but I enjoy it just as much as the next person. I hope I stick with this.
That's pretty much me in a nutshell. There's a lot more to me, but that's pretty much summing it up.
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