Well, I had some trouble finding information and articles for GUESS at Macy's, which surprised me. I thought Guess was a pretty popular brand, but I just had to do some hunting. D'era and I decided to go with GUESS at Macy's. We looked around for things we liked the look of, and we both agreed on GUESS. We're focusing on womens shoes, because they were very appealing and fun, and something we would both wear. We will probably focus more on the pumps and heels, and maybe some of the boots. Probably will go with the more summery styles.
In the past, GUESS marketed their first perfume. It helped to have different things besides clothing and accessories in the business. They also began offering their denim at lower prices, because the competition stores were very high priced for the target market they were trying to reach. I think it would be a good idea to maybe keep these in mind for our project.
Back in 2008, according to an article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=88490 , Macy's partnered with Dunnhumby hoping that sales would rise, but the growing economic issue was a major stumbling block. Partnerships can also be a good marketing strategy.
As for publication, Macy's articles have run in newspapers and magazines, as well as websites. Because it is such a large business. If it were strictly GUESS, it would run more in fashion magazines such as WWD.
Looking through my research, I concluded that apart from selling at Macy's, they sell big time online, and not just on the GUESS website. A lot of other small sites are selling them as well. Really that wasn't a surprise to me. And with the way Macy's is layed out, they don't have the room or organization to have a whole floor dedicated to footwear, although the footwear section is fairly large. As you can see i'm still doing my research, but I am confidant that we will come up with some more information, and enough to make sure our spread is fabulous!
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