Fashion shows are a thrilling presentation of apparel, accessories, and other products. It can be very theatrical, with music, lighting, staging, and a script just like a performance. Even though fashion shows are produced for many different reasons, the main reason they are put on is to sell merchandise. It gives a visual statement about the merchandise that a designer is trying to sell.
Fashion shows that I have been exposed to would be a formal runway show, and mannequin modeling. Formal runway shows are the type of fashion show that most people recognize, as the type of fashion show where models parade up and down a runway, showing off the apparel and accessories of a certain designer. Mannequin modeling is the form of modeling where the model acts as though they are a live mannequin in a store window, striking poses that show up a certain form for the apparel.
In the movie we watched in class about the designer, Valentino, was an in depth look at what all goes into planning and executing a fashion show and showed behind the scenes. In this particular video, the color stories that were most evident with the apparel line that was being shown, were a lot of reds and whites. Some of the garment detailing included feathers, trains, cutouts, and ornamentation. I thought the video was very educational about what actually goes on with a designer and their formal runway shows.
The fashion show planning process is very intense. It includes audience selection, where people are chosen to be invited to attend. Theme development and venue selection, timing of the show, and security issues are the other things that go into planning a fashion show.
I'm actually in the modeling group here at Stephens and a student designer's model, so i'm hoping I get to walk in the big Fashion Show in April. We'll see after Jury in March.
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